This blog has been created to discuss arts marketing related issues in the United States.
Thursday, March 27, 2008
Congratulations to...my boss
Congratulations are in order for my soon to be former boss Maggie Boland, Arena Stage's Director of External Affairs since 2003. Maggie will be leaving Arena Stage at the end of April to join Arlington's Signature Theatre as their new Managing Director. I think many of else felt that she was more than ready to take this step in her career, and I am glad that the DC theatre scene is not going to lose her. Now she is going to go work for a "competing" theater so I might have to Tonya Harding her before she leaves, but until that time, I can be very proud of her. One of her first responsibilities on the job--attend the opening of Signature's GLORY DAYS on Broadway. What a rough way to start.
Check out the article in Variety.
Wednesday, March 12, 2008
National Arts Marketing Project Conference 2008--Call for Proposals
Americans for the Arts invites you to submit a proposal for the National Arts Marketing Project Conference in Houston, November 10-12, 2008. Priming the Pump: Fueling Integrated Arts Marketing, Fundraising, and Sponsorships to Optimize Revenue will focus on best practices in marketing and audience development in the arts.
New This Year!
For 2008, the NAMP Conference is about fundraising too! In addition to the marketing track, there is now a fundraising track, and a track focusing on where the two areas interact. We encourage you to propose sessions in marketing, fundraising, or the intersection of both. Topics of interest include:
-Branding
-Social networking
-Sponsorships
-Young philanthropists
-Dynamic copywriting
-Loyalty programs
And more!
You can share your experience in any format-choose from three types of sessions. Applications for conference sessions, exemplary practices presentations, and roundtable discussions will be accepted. Americans for the Arts welcomes proposals from: marketers and fundraisers arts and culture organizations marketing and fundraising consultants corporate and foundation funders board members government agencies educators executive and/or artistic directors corporate sponsorship and/or marketing directors communications professionals technology professionals
Each track will be divided into two levels:
101 Level for beginner/intermediate skill level and small organizations
201 Level for intermediate/advanced skill level and larger organizations
Visit the NAMP Conference Website for the session proposal application, instructions, and more information on the conference.
Watch the website for registration and hotel information along with the program.