tag:blogger.com,1999:blog-33812369.post2184308731029025900..comments2024-03-26T00:47:18.382-05:00Comments on Arts Marketing: Remember to Test even the "Sacred Cows"Chad M. Baumanhttp://www.blogger.com/profile/11006981818882000169noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-33812369.post-27773394380269981632010-10-07T12:06:40.434-05:002010-10-07T12:06:40.434-05:00Hi, Chad.
It's interesting to see how calibra...Hi, Chad.<br /><br />It's interesting to see how calibrating several variables can boost subscription, therefore, revenue targets without the need to spend more on advertising. <br /><br />Aside from timing, what are other tactics, which requires no monetary resource, you've been applying to enhance the branding and sales of the Arena Stage?Yancey Arts Consultinghttp://yanceyartsconsulting.comnoreply@blogger.comtag:blogger.com,1999:blog-33812369.post-80309022150871830682010-09-09T19:13:07.906-05:002010-09-09T19:13:07.906-05:00Scott,
In setting this year's goals, I actual...Scott,<br /><br />In setting this year's goals, I actually drew upon statistics from around the country from new performing arts centers that are our size. So all of these comparisons are beign made to goals that factored in an aggressive "new building" boost. So in this case, I do think it is fair to say that timing was a primary variable in these results.Chad M. Baumanhttps://www.blogger.com/profile/11006981818882000169noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-2090312554808438792010-09-09T13:22:29.113-05:002010-09-09T13:22:29.113-05:00I'd be interesting to see how much of the incr...I'd be interesting to see how much of the increase has to do with the "variable of curiosity" that patrons have to see the new space? I don't think it's fair to say that timing is the main variable Arena is dealing with this season.<br /><br />In the past X number of years, virtually all of the major players in DC have moved into new spaces, Woolly, Signature, Shakespeare, Roundhouse and Studio expanded. There has to be data to show how many subscribers renewed after their first year experience in the new spaces and how many have lapsed.ScottE.https://www.blogger.com/profile/02346813251871182513noreply@blogger.com