tag:blogger.com,1999:blog-33812369.post2981583389697067916..comments2024-03-10T05:16:28.207-05:00Comments on Arts Marketing: What happens when the packaging doesn't match the content?Chad M. Baumanhttp://www.blogger.com/profile/11006981818882000169noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-33812369.post-10552130463274850862007-09-09T01:39:00.000-05:002007-09-09T01:39:00.000-05:00I think you'll like my post(s) on the Guthrie. It ...I think you'll like my post(s) on the Guthrie. It has to do with the way the new Guthrie promotes itself. Rather than focusing on play selection, I wrote about the Guthrie's advertising <BR/>(http://craigrentmeester.typepad.com/craig_rentmeesters_blog/2007/05/marketing_and_t.html)<BR/>and about my experiences after being there on two different occasions recently. http://craigrentmeester.typepad.com/craig_rentmeesters_blog/2007/09/marketing-and-t.htmlKnockaround Newshttps://www.blogger.com/profile/09100589481510357203noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-17813666895227415192007-07-31T07:58:00.000-05:002007-07-31T07:58:00.000-05:00Hey, glad you could visit the new Guthrie Theater ...Hey, glad you could visit the new Guthrie Theater building when you were in Minneapolis! As a hopeless civic booster and lover of theater, I just wanted to leave a comment about "play selection" which is always a topic of heated conversation and argument here in the Twin Cities when the Guthrie season is announced each year!<BR/><BR/>Time will tell whether "experimental" work could ever fill the thousands of seats at either of the Guthrie's two largest theaters (Thrust and Proscenium) for eight performances a week. My hunch is they'd probably be out of business in no time, and the great work being done in the "black box" theater (the Dowling Studio) would disappear, too. Having said that, I do recall a terrific production of "The Screens" many years ago (I'd call it experimental) that did do quite well on the main stage, but it's the exception, not the rule.<BR/><BR/>I'd add that "The Real Thing" and "Edgardo Mine" were also part of the Guthrie's first season "on the river." Not experimental by any definition, in all likelihood, but contemporary work nevertheless. Both productions were riveting evenings in the theater, and both played in one of the larger theaters.<BR/><BR/>By the way, their first season in the new building played to 85% capacity in the three theaters (according to news reports). Not too shabby. It looks like the community was fairly OK with the choice of plays.<BR/><BR/>Can they do better? Absolutely. What type of experimental production do you have in mind? Send it along to them as a suggestion if you really think it needs to be produced. You might be surprised!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33812369.post-1338245678154852512007-06-18T12:28:00.000-05:002007-06-18T12:28:00.000-05:00This is true for many venues.At times, I see this ...This is true for many venues.At times, I see this in Arizona's Mesa Arts Center.Anonymousnoreply@blogger.com