tag:blogger.com,1999:blog-33812369.post4975047311461743203..comments2024-03-26T00:47:18.382-05:00Comments on Arts Marketing: Is It Time to Re-Think the Way We Discount?Chad M. Baumanhttp://www.blogger.com/profile/11006981818882000169noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-33812369.post-75846819405137877142012-03-01T14:02:54.106-05:002012-03-01T14:02:54.106-05:00Hi Chad,
What is your stance when it comes to Vol...Hi Chad,<br /><br />What is your stance when it comes to Volunteer Tickets? In my organization, we typically give a volunteer a complimentary ticket to the performance they are working. We will typically seat them the day of the show in an available seat. Do you offer complimentary tickets or tickets at a discount for volunteers? I am just curious as to where you draw the line for providing incentive for community developmentholcombrockerhttps://www.blogger.com/profile/04610715739026920692noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-44920164280002287002011-03-20T09:41:31.869-05:002011-03-20T09:41:31.869-05:00Dave,
With all due respect, I never made the argu...Dave,<br /><br />With all due respect, I never made the argument that only "dead-tree journalists" were professional journalists. At Arena Stage, we have many bloggers on our media list. As a blogger myself, I am very aware of their influence. However, organization's must credential press, but traditional and non-traditional. Not only to determine whether or not a journalist should receive a comp ticket, but for other more important reasons. For example, safety is an incredibly important concern. When an organization is producing a work with a high profile artist, thousands of requests will come into a media department asking for access to the artist for journalist reasons. When in fact, some of these "journalists" are presenting a false front just to get access to an artist. In some cases, this can be a serious security issue. Most press officers understand this important responsibility.Chad M. Baumanhttps://www.blogger.com/profile/11006981818882000169noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-4082117326237768412011-03-19T23:33:23.682-05:002011-03-19T23:33:23.682-05:00Hi Chad,
Nice post - I very much agree with your p...Hi Chad,<br />Nice post - I very much agree with your points. I thought you might be interested to know that I riffed on the idea of income-sensitive tickets a while back and tried to think of a system by which it could be made possible: http://createquity.com/2009/05/free-tickets-how-about-income-sensitive.html and http://createquity.com/2009/05/more-on-income-sensitive-tickets.htmlIan David Mosshttps://www.blogger.com/profile/10976210502150662973noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-15142417337748430602011-03-19T20:07:49.393-05:002011-03-19T20:07:49.393-05:00Re: Media
I think your policy toward separating &...Re: Media<br /><br />I think your policy toward separating "professional journalists" from others is extremely problematic. There have been a number of issues arise over the last four to five years regarding journalistic status of web-only publishers. (Jason Chen/Gizmodo's iPhone 4 debacle comes immediately to mind.) Who gets to decided which people "count" as journalists and which do not? Bloggers are at least as influential as newspaper writers because their readerships tend to be more loyal. (There are a number of reasons for this.) In fact, I think anybody who is regularly writing on the web, whether or not they get paid, should qualify for the journalist comp ticket. This would be more beneficial to the organization than the average dead-tree journalist.Dave MacDhttps://www.blogger.com/profile/05180129872686447490noreply@blogger.com