tag:blogger.com,1999:blog-33812369.post5871550907751479582..comments2024-03-26T00:47:18.382-05:00Comments on Arts Marketing: The Lure of Star PowerChad M. Baumanhttp://www.blogger.com/profile/11006981818882000169noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33812369.post-49925141515000748542010-01-04T17:03:23.878-05:002010-01-04T17:03:23.878-05:00Good thoughts Chad. Following up with your caution...Good thoughts Chad. Following up with your cautions are my myths/experience:<br /><br />1. Star Power = Box Office Power. Maybe / maybe not. Whose "star" brings in the crowd? Or for that matter is that the crowd you want to attract for a long term patron relationship or just their cash?<br /><br />2. Star Power = Star-Quality Theatre. (the Star could be an actor -- or a director, designer, composer, etc.) Same maybe/maybe not scenario. Besides, if we communicate that "great must-see theatre" is only made when the Star is on-board, we diminish a talent and commitment of our resident artists/company members/local talent who help make our community and theatre Great.<br /><br />3. The Star should augment our success, & we should be a better theatre because of their work here. As a collective agreement, we need to leverage what we can learn, not just earn, from all of our talented artists - even the ones that have accumulated a level of "stardom" or notoriety. <br /><br />Thanks and Happy New Year Chad.Scotthttps://www.blogger.com/profile/08967401873255217825noreply@blogger.com