tag:blogger.com,1999:blog-33812369.post8299738721597009088..comments2024-03-26T00:47:18.382-05:00Comments on Arts Marketing: Subscriptions Dead? Maybe Not.Chad M. Baumanhttp://www.blogger.com/profile/11006981818882000169noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-33812369.post-45212161082484750712011-09-30T08:40:14.732-05:002011-09-30T08:40:14.732-05:00The Orlando Philharmonic Orchestra has taken on so...The Orlando Philharmonic Orchestra has taken on some similar strategies to building subscriptions, an we've seen a huge increase in subscriptions over the past 5 years because of it (1,500 sold in 2006-2007, now heading toward 4,000). Marketing, programming and customer service have been key for us. Check out our results: <br /><br />http://orlandophil.org/press-room/orlando-philharmonic-soars-at-the-box-office-again/<br /><br />Thanks for the new ideas. I'm excited to explore some of these different pricing models.Emilyhttps://www.blogger.com/profile/08553131802060826021noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-33614402741313273582011-09-25T18:37:01.672-05:002011-09-25T18:37:01.672-05:00Rainer,
My pleasure. Please feel free to translate...Rainer,<br />My pleasure. Please feel free to translate and republish with a byline. Thanks so much!<br /><br />ChadChad M. Baumanhttps://www.blogger.com/profile/11006981818882000169noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-88540487445744125362011-09-25T04:47:18.605-05:002011-09-25T04:47:18.605-05:00Very interesting thoughts! Would you give permissi...Very interesting thoughts! Would you give permission to translate this post into German so I could publish this for my customers? <br />Best regards<br />Rainer Glaaprayhttps://www.blogger.com/profile/00812892575318640845noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-68089665892442460322011-09-20T09:21:36.875-05:002011-09-20T09:21:36.875-05:00That's a great piece, Chad! Of course I had to...That's a great piece, Chad! Of course I had to read because of the soft spot Arena has in my heart, but I also see many parallels to fundraising in your findings.<br /><br />In fact, not a lot of what you discovered surprised me - strong customer relations and a clear proposition will always be key, I think.<br /><br />Reading the piece took me right back to the front lines of ticket sales and customer service. I thought back in my day, and continue to think, that focusing there is absolutely central to both strong fundraising and strong subscription sales.<br /><br />Great job!MaryChttps://www.blogger.com/profile/16607695150012702097noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-32551456517387449562011-09-20T09:07:31.427-05:002011-09-20T09:07:31.427-05:00Definitely agree that good execution is a big miss...Definitely agree that good execution is a big missing puzzle piece to the continued value of the subscription model. Some more in depth math on how to figure out which marketing channels one should be investing in/abandoning: http://www.kaushik.net/avinash/controlled-experiments-measuring-incrementality/Devon Smithhttp://www.devonvsmith.comnoreply@blogger.comtag:blogger.com,1999:blog-33812369.post-91410128918184334972011-09-19T16:37:16.668-05:002011-09-19T16:37:16.668-05:00Hi Chad,
Thanks for the shout-out in this post. I...Hi Chad,<br /><br />Thanks for the shout-out in this post. It’s been a pleasure to be your partner during this time of growth and success for Arena Stage. We hear constantly that arts organizations need to scrap their business model and try “something else”, but one only needs to look at a success story like yours to see that subscriptions are alive and well--that they can be the lifeblood of an organization’s earned revenue.Congratulations on this great news and thanks for sharing with our industry!<br /><br />-Amelia Northrup<br />TRG Arts (Target Resource Group)Amelia Northruphttps://www.blogger.com/profile/01889892989004374198noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-27267478830457875212011-09-19T11:07:18.759-05:002011-09-19T11:07:18.759-05:00I have often wondered why we typically spend more ...I have often wondered why we typically spend more time, energy and resources on single ticket buyers instead of building our subscription/membership programs. I liken this to individuals that constantly attend network meetings to meet new people instead of taking the time to figure out who would be best to develop deeper relationships with and apply energy toward this endeavor. We will reap the benefits of taking the time to build relationships. It has been proven time and time again how much more it costs to obtain a single ticket buyer in comparison to the costs of retaining a subscriber. I agree that the execution of subscriptions has been mainly flawed since the main benefit of subscriptions has been "save money." We have not been treating our loyal patrons with royal treatment and have instead ignored them in favor of finding a new audience. I am glad more and more people are beginning to realize that treating your loyal subscribers and members well, which means supplying them with benefits they would enjoy and giving them the best you can offer, can also help you to build new audiences. The word of mouth alone is worth this shift. <br /><br />Thank you for posting the specifics to your plan, Chad. It is refreshing to see an organization openly share their successful ideas with others.Shoshanahttp://www.buildmyaudience.comnoreply@blogger.com