tag:blogger.com,1999:blog-33812369.post8366606636344334798..comments2024-03-10T05:16:28.207-05:00Comments on Arts Marketing: What if they are just tired?Chad M. Baumanhttp://www.blogger.com/profile/11006981818882000169noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-33812369.post-6694853440269917632010-01-05T14:11:46.286-05:002010-01-05T14:11:46.286-05:00As an arts administrator, I am so in agreement wit...As an arts administrator, I am so in agreement with this theory. I think it might be a large part of the explanation of why younger people are less likely to attend the arts. Younger people often work long hours and and have responsibilities like small children that just make a relaxing rest at home more appealing than a night at the theatre.Christinehttps://www.blogger.com/profile/13821753699075625593noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-22704649919427607202009-11-23T14:52:13.536-05:002009-11-23T14:52:13.536-05:00I'm surprised we have escaped the "tired&...I'm surprised we have escaped the "tired" excuse until now.<br /><br />It's fascinating that people think this is a problem. This is our chance to change the broad audience of the arts.<br /><br />People are tired, yes, but that's not why they don't come to the arts. They don't come to the arts, because other people have provided them an easier to access, cheaper, or more enjoyable alternative.<br /><br />Arts can be the thing people do when they're tired, the place they go to be engaged and excited and woken up.<br /><br />Whoever can figure out how to execute that is going to be having a great time, while everyone else sits around wondering where all the audience went.Marc Muszynskihttps://www.blogger.com/profile/08997195260073567169noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-18887233380492625132009-11-23T12:03:08.801-05:002009-11-23T12:03:08.801-05:00I think you've nailed it here. As an arts mar...I think you've nailed it here. As an arts marketing professional -- and a person who enjoys the merits of a Friday evening spent in the comfort of one's home -- I find that after trying to find a solution during the 'grueling' work week you speak of, I relish in being a part of the problem too.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33812369.post-1255878581508336132009-11-23T09:32:25.539-05:002009-11-23T09:32:25.539-05:00With the economy continuing to press down on all o...With the economy continuing to press down on all of us, and the noise of the world continuing to grow, I don't disagree that we are a tired lot. However, the thing I have observed with my clients in Minneapolis/St. Paul (mostly mid-size theaters & dance companies) is that sales have been tremendously better this fall. And it's not Nutcracker programming. Maybe it's the titles, the intimate theaters, the fact that the weather has been warm -- who knows, but far more people are in the seats this year compared to last.Unknownhttps://www.blogger.com/profile/13645612674290111605noreply@blogger.com