Arts Marketing

This blog has been created to discuss arts marketing related issues in the United States.

Friday, July 04, 2008

Using PURLs to Drive Subscription Sales at Arena Stage

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It seems like the link to my article that I had posted here is no longer working, however Stage Directions Magazine published an article abo...
3 comments:
Sunday, June 22, 2008

For those who have been predicting it...

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it seems like the time has come: Facebook Blows Past MySpace in Global Visitors in May . Although I don't think that MySpace is disappea...
1 comment:
Thursday, June 19, 2008

National Performing Arts Convention: The Value of a Seat

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Notes from the session "The Value of a Seat" Moderators: Charles Isherwood, theatre critic, The New York Times ; Joanne Steller, v...
1 comment:
Sunday, June 15, 2008

National Performing Arts Convention: Jim Collins (Going from Good to Great)

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Notes from Jim Collins' session "From Good to Great and the Social Sector." Best-selling author Jim Collins discusses his gro...
2 comments:
Thursday, June 12, 2008

TCG Conference: Kinney Zalesne (microtrends)

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Notes from the TCG Opening Plenary Session: Kinney Zalesne , co-author, microtrends: the small forces behind tomorrow's big changes: hea...
Tuesday, June 10, 2008

Web Channel Marketing and Advertising Survey

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I have just arrived in Denver for the National Performing Arts Convention and the TCG Conference. I will be blogging from both conventions, ...
3 comments:
Saturday, May 31, 2008

The Create Your Own Phenomenon

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Arena Stage is in the middle of a rebranding campaign in preparation for the opening of the Mead Center in 2010. The first part of the rebr...
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About Me

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Chad M. Bauman
Chad M. Bauman is the Managing Director of Milwaukee Repertory Theater. Opinions on this blog are his own and do not represent his employers in any way. Previously, he was the Associate Executive Director of Arena Stage, the founder of the Technology in Arts Management program at American University and the Director of Marketing and Communications at Americans for the Arts. In addition, he is on faculty at the California Institute of the Arts and Drexel University. As a speaker and consultant, he has worked with a wide variety of clients including City Theatre Company, Carnegie Hall, The Flynn Center for the Performing Arts, the Philadelphia Cultural Alliance, St. Louis Regional Arts Commission, ArtsMidwest, the Arts & Business Council and the National Arts Marketing Project. For three consecutive years starting in 2011, Washington Life Magazine named Chad one of the most influential leaders under 40 in our nation’s capital. M.F.A Producing – CalArts; B.S. Ed in Secondary Education – Missouri State University.
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