Sunday, September 26, 2010

Groupon and Mass Discounting Strategies

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Spurred in part by an excellent article written by Chris Jones of the Chicago Tribune , in the past month, there has been a lot of talk abou...
7 comments:
Monday, September 06, 2010

Remember to Test even the "Sacred Cows"

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I think I have always been attracted to arts marketing because it allows me to use both creative as well as scientific talents. To this day,...
3 comments:
Wednesday, August 18, 2010

Some thoughts on Dynamic Pricing

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A couple of months ago, a good dialogue about dynamic pricing began when Trisha Mead (PR and Publications Manager, Portland Center Stage) wr...
1 comment:
Sunday, August 01, 2010

Marketing to our Emotions

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Long ago, I read Dale Carnegie's How to Win Friends & Influence People , a book that I think should be required reading for all mana...
2 comments:
Tuesday, July 13, 2010

Are you an expert? You must be a failure

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Recently I was introduced to Jonah Lehrer at the Theatre Communications Group annual conference in Chicago where Mr. Lehrer was a keynote sp...
2 comments:
Sunday, June 20, 2010

Perpetuating the Myth

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I've just returned from the Theatre Communications Group Annual Conference. The theme for the conference was "Ideas into Action,...
3 comments:
Sunday, June 06, 2010

Outsourcing: Make sure to consider the CONs as well as the PROs

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A couple of weeks ago, NPR ran a story entitled "Everyone Else Outsources, So Why Can't the Arts?" Since that time, the stor...
3 comments: