Monday, June 27, 2011

Untapped Talent

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Over the course of the year, I have been fortunate enough to attend several gatherings of artists and marketers, from the National Arts Mark...
3 comments:
Saturday, May 21, 2011

What if...We Cast Off our Non-Profit Status?

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In honor of Theater Communications Group's 50th Anniversary, the performing arts service organization solicited "what if" mani...
2 comments:
Sunday, May 08, 2011

It's Time to Pay Your Age

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The predominant method of pricing to attract young audiences involves the last minute discounting of available inventory, usually resulting ...
12 comments:
Saturday, April 23, 2011

The Funding Conundrum: A Marketer's Response

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Nothing can take the wind out of your sails and make one reassess current strategies quite like an unexpected and critical loss of funding, ...
10 comments:
Sunday, March 27, 2011

The Devil (and the Details) are in the Budget

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All major decisions that an organization makes are made during the budgeting process. In many cases, the budgeting process is informed by a ...
1 comment:
Saturday, March 19, 2011

Is It Time to Re-Think the Way We Discount?

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It seems to me that there are two reasons to provide discounts: To encourage and reward particular behaviors To provide access to targeted d...
4 comments:
Tuesday, March 01, 2011

Oh, How We Like our Awards

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'Tis the season for award shows. Oscars, Emmys, Grammys, Golden Globes and the Tonys. We sure do enjoy our annual award shows. In Washin...
2 comments: