tag:blogger.com,1999:blog-33812369.post4763838674444009734..comments2024-03-26T00:47:18.382-05:00Comments on Arts Marketing: Customer Service as a Competitive AdvantageChad M. Baumanhttp://www.blogger.com/profile/11006981818882000169noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-33812369.post-30586844720003874102011-12-20T13:51:14.794-05:002011-12-20T13:51:14.794-05:00I just watched the livestream recording of Scott S...I just watched the livestream recording of Scott Stratten's opening to the NAMP. I'm so excited to have found it and watched it. <br /><br />What was deeply impressed on me from his speech was just what you pointed out in your post here. Arts communities have a serious problem with customer service. An area where we could be super stars!<br /><br />Just wanted to pop in and say a belated ditto. :)Rachel and Annie Polinghttps://www.blogger.com/profile/17741932213470081883noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-36638176246861473792011-11-22T10:34:38.699-05:002011-11-22T10:34:38.699-05:00Great ideas. I mentionned them on my own (French-l...Great ideas. I mentionned them on my own (French-language) blog on audience development: http://www.developpezvotreauditoire.com/2011/11/22/la-qualite-du-service-a-la-clientele-une-facon-de-se-demarquer-des-concurrents/. I'll add you to my recommended blog list.Denis J. Bertrandhttp://www.developpezvotreauditoire.comnoreply@blogger.comtag:blogger.com,1999:blog-33812369.post-18577236894127364012011-11-22T01:59:23.623-05:002011-11-22T01:59:23.623-05:00Wise words Chad. New York Box Offices behave as i...Wise words Chad. New York Box Offices behave as if they are doing you a favor by letting you buy an expensive seat in a lousy location - followed by No refunds, No exchanges etc. It's a world full of "no" and kicks off a trip to the theatre with a negative vibe. On the other hand most UK box offices seem to want to sell you a ticket that will satisfy you in both price and location.Dhttps://www.blogger.com/profile/11177432692806101132noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-59598552740105963602011-11-21T14:30:39.915-05:002011-11-21T14:30:39.915-05:00Nice ideas, Chad---love this~Nice ideas, Chad---love this~Michael Dhttps://www.blogger.com/profile/10046970649210610441noreply@blogger.comtag:blogger.com,1999:blog-33812369.post-30110432067499964362011-11-21T10:26:48.194-05:002011-11-21T10:26:48.194-05:00"Arts organizations are charged with building..."Arts organizations are charged with building communities. Communities are centered around relationships."<br /><br />Yes! Agreed! I think that building a community of dance/art/music/arts lovers is fairly easy--arts people are passionate and want to be with like-minded people--but organizations fall flat when their customer service isn't up to snuff. As we know, consumers have become very choosy with their dollars, and so having great customer service (online and IRL) and making awesome memories for your patrons can make your organization stand out; any interaction (phone call to box office, post on Facebook, exchange with Will Call representative, question at a post-show Q&A...) is an opportunity to make a lasting awesome memory. I plan to put into action ideas I picked up at NAMPC to make our front line people feel more empowered and make more awesome happen more often.<br /><br />Great to hear you speak at the conference, Chad, already looking forward to next year in Charlotte!<br /><br />Best,<br />KatrynKatryn Geanehttp://twitter.com/#!/katryngeanenoreply@blogger.comtag:blogger.com,1999:blog-33812369.post-11765035264615220882011-11-21T09:12:41.704-05:002011-11-21T09:12:41.704-05:00This is great, Chad, and thanks for bringing it to...This is great, Chad, and thanks for bringing it to people's attention. May I add that EVERYONE involved in a theater has a responsibility to "hug their customers" (if you have not yet read that seminal book by Jack Mitchell, drop everything and buy it now): from the ticket-seller on the phone (I LOVE your idea of anniversary cards!!) to the marketing office to the executive suite. Customer service is one of the things staying home with your television will NEVER have. We must take advantage of that interaction every way we can.Anonymousnoreply@blogger.com