This blog has been created to discuss arts marketing related issues in the United States.
Monday, September 04, 2006
Why not put your email signature to use?
Think about the number of people a day that you email? or even better, how many emails do you think your organization sends out everyday? Why not use your email signature as a guerilla marketing tool to promote your season? It is very simple to do. Just create a graphic and import it into your signature in Microsoft Outlook. If you do not know how to create a signature in Microsoft Outlook, under the help tab click on the Microsoft Office Assistant. Type "insert signature" into the search field. It will give you step by step instructions. Now that you have taken care of your email, encourage others in your organization to do the same thing. That way, every time an email is sent, your marketing message is sent as well.
Well, yes, except when the images get blocked by spam filters (as they did when your email arrived in my gmail account). Images also create much larger file sizes, making your email more likely to get deleted from an inbox for taking up so much space.
ReplyDeleteJust something to keep in mind...