Having problems convincing those at your organization about the marvels of new marketing technologies and practices? You might want to check out Seth Godin's blog entry on Thrill Seekers. I think this sums it up, don't you?
Let me just go on the record and say that Seth's blog is brilliant. I love his observations. While you are at it, check out his blog entitled Where Do You Park?
So now that you have read these two blog entries, which are you: a Thrill Seeker or a Fear Avoider? Do you park right in front or do you park down the street? Now, overall, what type of organization do you work for?