It has worked for the movies...why not us?

The Royal National Theatre in Great Britain launched a YouTube channel recently to showcase trailers for its upcoming productions. We did something similar at Virginia Stage Company when I was there and it is much easier than it sounds. All you have to do is get a stock and standard digital video recorder, capture some video of a dress rehearsal, edit it using a easy to use editor like Adobe Premiere Elements, and tada--you have a trailer. Only warning I have here is that if you are a union house, make sure you are staying within the rules. If you aren't sure, I suggest contacting your bargaining representative or an attorney. Don't expect movie quality in your homemade trailers, but they will definitely be a good enough quality for YouTube and your patrons will love the sneak peak.