Friday, July 04, 2008

Using PURLs to Drive Subscription Sales at Arena Stage

It seems like the link to my article that I had posted here is no longer working, however Stage Directions Magazine published an article about the use of PURLs at Arena Stage. That can be found here: http://stage-directions.com/index.php?option=com_content&task=view&id=939&Itemid=39.

3 comments:

Shane Hudson said...

Fantastic article! Love the blog. Thanks for getting us all this great information!

Essential Theatre said...

I'm familiar with InfoUSA and it is a great way to find people who are demographically similar to your existing patrons. It is really amazing how much info they can glean from your existing database.

Setting up the computer infrastructure to set up PURLs would seem to be rather out of reach for smaller companies. Do you plan to offer cobrand or offer this service to companies outside the DC area?

Christian said...

Hi Chad, could you please repair the link? I mentioned your post in a comment to a blogpost and now the link doesn't work. :-( thanks a lot...