- we exceeded our projections for full season subscribers both in number of subscribers as well as revenue by almost 60%
- we had three times as many subscribers upgrade their packages when compared to those that downgraded
- full season subscriptions weren't just for renewals and upgrades--we more than tripled our projections for brand new subscribers to Arena Stage at the full season level. At this moment, 11% of our entire subscription base are patrons who have never subscribed to Arena Stage and did so in their first year at the full season level.
As our full season subscribers renew at a much higher rate than our mini-subscribers do, I anticipate that the growth that we have seen in our number of full season subscribers will benefit us for many years to come.