Wednesday, September 13, 2006

Bring your audience "behind-the-scenes"...

Virginia Stage Company's primary reason for launching a blog was to give its patrons a behind-the-scenes view of the Company's operations. The idea being the more the patron is involved in the process, the more interested they will be in attending the production. At first, I spent a lot of time trying to convince the artists to blog about their experiences. Some artists were very willing, while others had no clue to what a blog was. Across the board I found that the closer we got to opening, the less likely they were to blog. I had to find another way to bring our readers behind-the-scenes. I figured the next best thing to hearing directly from the artists would be to watch the artists in rehearsal. I consulted the AEA rules, and found that we were able to use rehearsal video to help promote a production as long as we stayed within some limitations (check your rule book). So we started to post a video clip from rehearsl each week, and we had a fantastic response. Our audience loved it! So now, with every production, we post weekly rehearsal video clips on our blog.

Below is an example from VSC's production of Crowns:

1 comment:

Chuck said...

Chad,

It amazes me how you are able to squeeze maximum impact out of your limited marketing $$$.

Please keep challenging the paradigm that is "arts marketing." Raising the bar pushes us to be innovative.

Thanks,

Chuck Boyd
Senior Sales & Marketing Executive
The Virginan-Pilot